AT&T To Launch In-Car Satellite TV Service

By Yardena Arar, PC World

AT&T CruiseCast, due this spring, will deliver 22 channels of satellite TV to screens in your car. But be prepared to pay plasma TV prices for the hardware alone.

MediaFlo TV

On the heels of Audiovox's announcement of an automotive version of the MediaFLO TV service for cell phones, AT&T has revealed plans for its own robust, satellite-based in-car TV service. AT&T CruiseCast, slated to launch this spring, promises 22 channels of satellite TV at launch and 20 more of satellite radio, but will cost serious money: $1,299 for the system, and $28 a month for the satellite TV service (developed in conjunction with satellite industry veteran RaySat).

A final channel lineup is still being developed, but AT&T says it will include lots of family-friendly entertainment, including Disney Channel, Disney XD, Discovery Kids, Animal Planet, Nickelodeon, Cartoon Network Mobile, USA, Comedy Central, MSNBC, CNN Mobile Live and CNBC.

The system requires installation of a 3-pound, 11.3-by-10.3-by-4.3-inch antenna on the roof of your vehicle. AT&T describes this as "not particularly noticeable," but I'd take that observation with a grain of salt: Check out the rooftop image, above.
AT&T says its technology addresses shortcomings of other in-car entertainment systems. For example, the company says, its breakthrough buffering technology keeps the show going even when you're under a tunnel or other line-of-sight obstacle.
Avis and Budget car rental services have announced plans to make the CruiseCast service available in rental cars at some locations for $9 a day.

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